4 Uses For Twitter ‘Lists’ To Easily Connect With Your Target Market

Yes, Twitter’s great and all, but once you start getting a decent number of followers, following what is going on becomes, well, a bit of a nightmare. Simply put, too many steams equal too many headaches.

It needn’t be that way though. Twitter lists offer a great way of organising those that you are following into more manageable, bite size groups. As such, Twitter lists make it easier to connect with your target market.

To help you along, here a four uses for Twitter lists that will be of benefit to you.

1. Categorise your followers

The hands down best thing about Twitter lists is that they allow you to categorize and prioritise those people you’re following. You can separate friends and family, clients and customers, colleagues and mentors, and just about anybody else you choose. With up to 20 lists allowed, you can create Twitter lists for a whole heap of different things.

In terms of business, this allows you to assign your ‘important’ Tweeters to a designated list, which makes it easier to see what they’re tweeting about. It also takes a lot less time that trawling through the sea of tweets about this, that, and the other.

2. Follow industry experts

Next up, if you really want to connect with your target market, you need to know what it is that market is talking about and what it is that market wants. One of the best ways to do this is to follow industry experts and even competitors. Add all of these to a Twitter list and you’ll have a quick, one-stop shop of knowledge to draw from. Checking in on this list also allows you to add your own input to the on-going conversation.

3. Recommend others

Twitter lists can be made public or private. Obviously you’ll want to keep your personal contacts private and maybe a list of those working in your offices too. But there are benefits to making some lists public.

By compiling a list of ‘useful’ contacts, you are in a way offering a recommendation for these people. Those that follow you can take a look at that list and potentially find another user that can help them. People generally remember when somebody helped them find somebody that could help. Of course, the big payoff here is that if you recommend others, they may very well recommend you too, which casts that net that little bit further.

4. Follow other people’s lists

Finally, other people’s lists offer you a chance to connect with your target market without putting in the initial legwork. For example, if a colleague has composed a list, you can take a look and see if anybody on that list would make a worthy follower or is worth reaching out to. It might feel a little like cheating, but it’s actually a practical and efficient way of using Twitter.