3 Ways to Increase Your Likes, Shares and Comments on Your Facebook Fan Page

So, you’re looking to increase your Facebook likes, shares and comments? Well, we have some good news and some bad news for you.

First, the bad news. Sadly there is no sure-fire, quick fix for first adding Facebook fans and then leading them to interact with your brand. Anybody that tells you otherwise is at best misguided and at worst, well, we’ll leave you to decide that.

Now, the good news. Whilst there isn’t a quick fix, there are definitive actions you can take to improve your Facebook reach. You just have to be willing to put a bit of legwork in.

In all honesty, there are hundreds of things you can do to increase your likes, shares and comments. To keep it simple though, we’ve put together the top three.

1. Killer content, please

First up, if you want likes, if you want shares, if you want comments, you need to be offering something worthwhile. Facebook users, even those that are fans of the brand, will quickly turnoff if what you’re providing is dull, uninteresting, or pointless. You need killer content that everybody wants a piece of.

But what makes content killer?

The thing about Facebook, and any social media platform for that matter, is that it’s a place to be social. If you run into the Facebook pantheon spouting corporate jargon or self-promotional spiel, people will bolt. So, hold back on the advertising and try and connect with your fans. Use photos, videos, info-graphics, trivia, questions, and links to intrigue fans. Content that intrigues, or at least evokes a (good) reaction, will work wonders for you.

2. Time to mingle

To make the most of Facebook, you need to be willing to get involved. Firstly, this means interacting with your current fans. Be sure to respond to queries, comments, and links left on your page – and in a timely manner – before clicking on fans’ pages and seeing what they’re up to. Like a few comments or links, a leave your own thoughts. This two-way communication channel will be vital to your brand’s success on Facebook.

Now, to increase your Facebook likes, shares and comments you obviously need to spread the net wider than just your existing fans. To do this, search for other brands in your niche and see what they’re up to. See who visits their pages and who ‘likes’ them. Try to interact (positively) with any conversations and discussion, adding only useful input. The more you cyber-mingle, the further your reach gets.

3. Read all about it, or the power of advertising

The number of businesses that fail to realise that just because you have a Facebook page you still need to advertise is astounding. Those without a true social media strategy somehow think that having the page means the world owes them. It doesn’t!

If you want to increase your likes, shares and comments, you need to advertise. Now, the degree to which you advertise is entirely up to you. Likewise, the method you adopt. However, it’s worth pointing out that advertising need not cost huge amounts.

Yes, advertising includes the likes of posters, banners, page sponsorship, and, of course, paying for promoted posts and sponsored stories on Facebook itself, but there are things you can do yourself that are simple and effective.

Ensure you add social media plug-ins to your website, blog, etc. This allows people to ‘like’ without leaving the page. Then ask your existing fans to spread the word. Some will do so without thinking twice. Others might need a push in the form of incentives and rewards – yes, a little bribery is acceptable. Then invite your own personal friends and ask them to share your page. The domino effect is actually one of the most effective methods of increasing likes.

And 3 Things to Avoid…

Of course, trying to increase your Facebook likes, shares and comments means not doing some things as much as doing others. Here are three like-killers to avoid at all costs.

1. Nobody likes everything: you might be tempted to buy fake likes – those supplied by non-real Facebook entities – but this is a poor decision, not least because they ultimately have no impact but also because a potential fan that sees these fake likes – and yes they are easy to spot – will be put off.

2. Wham bam, thank you no spam: the moment you start spamming fans is the moment your likes plummet. By all means promote, but don’t ram it down people’s throats.

3. Nobody likes a smartarse: whilst you’re cyber-mingling, retain an air of professionalism. Although irony and sarcasm are acceptable in small measures, be sure to reel it in a bit, and straight up avoid being obtrusive, rude, and controversial.